Developed during the financial crisis, with the future of Peugeot parent firm PSA being called into question by some financial analysts the 3008 had a lot resting on its shoulders.
According to Peugeot brand chief executive Jean Philippe Imparato: “From hell to heaven, this means too much to us, to every man and woman in the firm.” These were the words he uttered after winning the coveted European car of the year. Thankfully the work paid off and the 3008 is receiving nods of approval across the motoring world and demand is high. The relationship between demand and supply underlie the forces behind the allocation of resources. In market economy theories, demand and supply will allocate resources in the most efficient way possible. Right now demand for this Peugeot 3008 is exceeding supply and almost 1,000 units have been sold between early March until late August 2017. Diesel is the engine of choice among Irish buyers but petrol is rapidly gaining ground. I’m not going to delve into any more economics but what is it that has peaked the interest of new buyers across Ireland and globally for the French manufacturers new SUV. Don’t forget the 3008 did win European car of the year (the first SUV to do so) and this offering is a real return to form for the brand that dominated the family market for decades.
Ok so first things first, it’s got nothing in relation to the 3008 that came before this version except the name. This is a leap forward in every way compared to the previous generation and this is not a mix of SUV and people carrier. It’s an SUV and having a clear identity is a good thing. Combine that with a comfortable drive, good engines and a top notch interior and you can quickly see its appeal. The new 3008 is very stylish and has a sporty look that makes some rivals look a little boring. Underneath the car is the PSA Group’s Efficient Modular Platform 2 (EMP2). which also formed the basis of the 308 hatchback and was used under the Citroën C4 Picasso. The EMP2 platform comes with a choice of short and long wheelbase, low or high riding height, and a choice of independent multi-link or twisted-beam rear suspension. PSA claims that the new platform has helped the company reduce the weight of the new 3008 by 70kg. The 3008’s suspension is independent at the front (with MacPherson struts) but via a torsion beam at the rear. Drive is via the front wheels only, but offered as an option across the range is Advanced Grip Control, which tailors the electronic traction and stability control software for optimal progress on snow, mud, sand or asphalt.
Prices will start from €25,995 for the Access trim 1.2 PureTech 130 bhp while the 1.6 Blue HDi 100bhp in Access trim starts from €26,515. If you opt for the Active trim pricing will range from between €28,295 up to €32,045 while the Allure trim will set you back between €29,885 and €33,605 depending on engine and transmission choice. The range topping GT Line that we drove starts from €33,225 up to €36,975 and all above prices are without optional extras.
Our test vehicle was the 1.6 BlueHDi 120hp 6-speed auto and it was impressively engaging to drive. It’s very cleverly set up with it aimed at the masses offering limited body roll to deliver car like handling but without comfort being compromised. Overall it’s well refined with limited road noise so feels like you’re driving a car around your local village or town and a good refined drive for the motorway and if like me you tend to be on loose surfaces and back roads then get the aforementioned Advanced Grip Control. Now don’t be silly and go off-roading as yes it will help in low grip road conditions like slippy mud or a loose uphill climb but don’t fool yourself into thinking you’re in a 4×4 as you’re not. Throughout our test the engine offered plenty of power and I can’t fault it with 120hp and 300Nm of torque bringing you from 0-100km/h in 11.6 seconds in the automatic. I’d recommend taking a look at the 1.2 petrol engine though as if not doing long journeys it could suit your needs better so speak to your local Peugeot dealer with regard to what might suit your personal needs.
The interior features Peugeot’s i-Cockpit design theme, which remains standard on all 3008s. The digital cockpit features a 12.3 inch digital instrument panel and a 8 inch capacitive touch screen. In addition, the GT Line variant features sports style seats trimmed in ‘Imilia’ leather effect and ‘Brumeo’ cloth materials. The ‘Brumeo’ fabric also adorns the door panels and fascia. The Peugeot i-Cockpit also has six elegant piano-key toggle switches giving direct and permanent access to the main control functions: radio, climate control, navigation, vehicle parameters, telephone and mobile applications. The GT version, will feature a multi-point massage function, 8-way electric adjustment, 2-position memory function for the driver’s seat. Both front seats will feature a heating function and panoramic opening glass roof. It also comes equipped with front and rear parking sensors, powered seats, six airbags and touchscreen infotainment system with the latest smartphone interfaces. I really found the interior a good looking and comfortable place to be and think it’s different to the competition in a good way. Peugeot claims 24mm and 36mm improvements in rear leg and head room respectively over the old model. Boot space stands at 520 litres which expands up to 1,580 litres with the rear seats folded down which is competitive for its class.
I really enjoyed my time in the 3008 and found it to be both comfortable and enjoyable to drive along with stylish looks. It’s loaded with the latest technology and the designers were really let loose on the inside with it being a step above most in its class with a premium look and feel. I get the feeling this 3008 was an all or nothing from the French brand and thankfully for them they hit the target. There are only a few areas where the 3008 let itself down as overall was great. The new small steering wheel does obscure the large digital instrument display a little bit so would like to see that given attention. I think a 4WD option would be something I’d like Peugeot to offer as it would give those living in challenging environments a real all-rounder in every respect. The diesel I had was great but do look at the petrol option as unless you’re doing big mileage it will take care of your needs. So, if you’re looking for an agile and easy to drive vehicle fully loaded with technology with a very stylish interior and exterior offering competitive consumption figures then the 3008 is something you should seriously consider.
Model: Peugeot 3008 GT Line
Engine Size: 1.6 BlueHDi
Fuel Type: Diesel
Acceleration@ (0-100km/h) 11.6 seconds
Top Speed: 185 km/h
CO2 Emissions: 108g/km
Road Tax: €190 per year (Band A3)
Base Price €25,995
Our Test Model: €34,925